Open AccessMythologem of advertisement: applied axiology or juggling with values
Author(s) -
Denys Manokha
Publication year - 2014
Publication title -
european humanities studies
Language(s) - English
Resource type - Journals
ISSN - 2413-9025
DOI - 10.38014/ehs-ss.2014.1.09
Subject(s) - axiology , dimension (graph theory) , advertising , process (computing) , psychology , computer science , epistemology , mathematics , business , philosophy , pure mathematics , operating system
This article deals with one more dimension and one more mythologem of advertisement – the axiological one. It presents the review and analysis of particular axiologically oriented explanatory advertising theories. The manipulative components of a commercial impact, which are realized in objective and subjective components of the interaction of all the communication process participants are qualified.