Open AccesseWOM, confianza y engagement: incidencia en el capital de marca
Author(s) -
Marco Fernando Villarroel Puma,
Gloria Berenguer Contrí
Publication year - 2020
Publication title -
revista venezolana de gerencia
Language(s) - Spanish
Resource type - Journals
SCImago Journal Rank - 0.208
H-Index - 10
eISSN - 2477-9423
pISSN - 1315-9984
DOI - 10.37960/rvg.v25i3.33368
Subject(s) - humanities , political science , geography , art