Denominative Models of Automobile Nomens (on the Material of Japanese Makes, Models and Modifications of Vehicles)

Denomination of material objects in the field of machine building, in particular the origin and the semantics of automobile nomens on the car makes indication, was studied by A.P.Romanchenko, N.M.Khrustyk, A.M.Yanchyshyn, also the topic was passingly considered by the Ukrainian scientists interested in the problem of pragmonims (O.O.Belei, O.V.Vinarieva, M.M.Dziuba, H.V.Zymovets, O.Iu.Karpenko, T.Iu.Kovalevska, N.V.Lysa, O.M.Tepla, S.O.Shestakova).The purpose of the article is to research the processes of nomenclature denomination, namely the formation of the nomens in the motor-transport area, especially the nomenclature names of the cars. Having analyzed more than 600 automobile nomens on indication of the makes and models of motor-transport means of Japanese manufacture, we can state that mythological, culturological, astronomical and geographical constructions from various aspects, sometimes of rather exotic nature, have been drawn to the arsenal, although traditional for marketing denomination of things was also used.In general, from 20 groups of names of Japanese cars that we distinguished the group of automobile denominative nomens in which the zoological component of the name has been used appeared to be the biggest one (21 nomenclature units), then comes the group of nomens having a musical culturological component in its name (16 nomenclature units), the third place is occupied by automobile nomens where the astronomical components are involved (15 nomenclature units).Thus, we can make a conclusion: the starting point of automobile denomination is usually an associative factor as such name is easy to remember and it catches from mind the necessary image, which is aimed at modeling the successful consumer’s concept about the commercial offer, in this case – a car. But a number of debatable issues are still to be solved, they are associated with the detailed research of the semantic component of denominative automobile nomens, the connection of the own name, the associative factor and the denoted material object, which require additional attention of the Ukrainian terminologists.