Open AccessImproving Product Photo Understanding for Product Marketing Performance
Author(s) -
Robetmi Jumpakita Pinem
Publication year - 2021
Publication title -
aksara/aksara : jurnal ilmu pendidikan nonformal
Language(s) - English
Resource type - Journals
eISSN - 2721-7310
pISSN - 2407-8018
DOI - 10.37905/aksara.7.3.851-854.2021
Subject(s) - marketing , product (mathematics) , social media , business , product marketing , incentive , digital marketing , order (exchange) , coaching , marketing science , advertising , marketing strategy , marketing management , psychology , relationship marketing , political science , economics , geometry , mathematics , finance , law , microeconomics , psychotherapist
The continuing social media and trends provide entrepreneurs, including students who want to start their business. A large number of users and ease of access to social media and incentives are a great opportunity for entrepreneurs to do their product marketing online. One of the major issues that are important to note in online marketing is the feasibility of a product photo because a photo of the product is one of the factors that influence consumer purchase decisions. In order to increase their understanding of the product photo in performing online marketing, the Department of Business Administration will be performing training activities to Improving Understanding of the Product Photo for the Product Marketing Performance at the Faculty of Social and Political Science Diponegoro University. Students of Faculty of Social and Political Science Diponegoro University need digital coaching to improve marketing performance.