Open AccessA STUDY ON VMOSA OF MAYBELINE
Author(s) -
Jyoti Kumari,
Vinay Kumar Jain,
Praveen Singh,
Dhara Rana
Publication year - 2022
Publication title -
ymer
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.103
H-Index - 5
ISSN - 0044-0477
DOI - 10.37896/ymer21.03/35
Subject(s) - action (physics) , sight , set (abstract data type) , term (time) , process (computing) , computer science , strategic planning , process management , business , marketing , physics , quantum mechanics , astronomy , programming language , operating system
Here, is the study on VMOSA of Maybelline NEW YORK. VMOSA (vision, mission, objectives, strategies and action plans) is a practical planning process. VMOSA helps an organization to achieve short term goals while keeping sight of long-term goals. Vision: in an organization to develop a strategy, first make a clear vision of future. Mission: it refers to a vision, that what an organization will actually do to meet its vision. Objectives: these are the set of instructions which are helpful to achieve the organizational vision. Strategies: strategies are set up to meet each of the objectives. Action plans: action plans are create to make each of the strategy happen. Online survey of Maybelline NEW YORK is conducted in Google form 100 respondents.