Open AccessAn Empirical study on the Perceptions of the Rural and Urban Farmers on the factors influencing the Adoption of the Digital Technologies in Agriculture Sector in the State of Telangana.
Author(s) -
John Paul M,
AUTHOR_ID
Publication year - 2021
Publication title -
ymer
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.103
H-Index - 5
ISSN - 0044-0477
DOI - 10.37896/ymer20.12/28
Subject(s) - likert scale , residence , agriculture , perception , marketing , scale (ratio) , business , technology acceptance model , empirical research , the internet , usability , psychology , socioeconomics , geography , sociology , economics , demographic economics , statistics , mathematics , developmental psychology , cartography , archaeology , neuroscience , world wide web , computer science , human–computer interaction
The present study is an attempt to understand the perceptions of the Farmers with special references to Rural and Urban area of Residence and examine if there is any variance in their opinion towards the adoption of Digital Technologies in Agricultural Sector. The study mainly focused on five factors which are draw from the extant literature available. The constructs include Perceived Usefulness, Perceived Ease of Use, Internet Usage Efficacy of the Respondents, Social influence and their Attitude towards the adoption of the Digital Technologies. The study conducted using Five-point Likert scale collecting data from 811 respondents. The non-parametric test i.e., Mann-Whitney U test is employed to examine the relationship among the Rural and Urban Farmers