Open AccessBrand Image, eWOM, Trust and Online Purchase Intention of Digital Products among Malaysian Consumers
Publication year - 2020
Publication title -
xi'an jianzhu ke-ji daxue xuebao
Language(s) - English
Resource type - Journals
ISSN - 1006-7930
DOI - 10.37896/jxat12.03/452
Subject(s) - brand image , business , advertising , marketing