Brand Image, eWOM, Trust and Online Purchase Intention of Digital Products among Malaysian Consumers | Zendy

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Brand Image, eWOM, Trust and Online Purchase Intention of Digital Products among Malaysian Consumers

Publication year - 2020

Publication title -

journal of xi an university of architecture and technology

Language(s) - English

Resource type - Journals

ISSN - 1006-7930

DOI - 10.37896/jxat12.03/452

Subject(s) - brand image , business , advertising , marketing

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