Open AccessThe Antecedents And Outcome Of Perceived Social Media Advertising Value (PSMAV) On Smartphone: Evidence From Malaysian Consumer Perspective
Publication year - 2020
Publication title -
xi'an jianzhu ke-ji daxue xuebao
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.177
H-Index - 14
ISSN - 1006-7930
DOI - 10.37896/jxat12.03/286
Subject(s) - perspective (graphical) , social media , advertising , value (mathematics) , outcome (game theory) , psychology , business , marketing , economics , political science , computer science , microeconomics , artificial intelligence , machine learning , law