Open AccessApplying Five-Factor Model (FFM) In Predicting Impulse Buying Behavior of Boba Tea: An Empirical Study Among Consumers In Malaysia
Publication year - 2020
Publication title -
xi'an jianzhu ke-ji daxue xuebao
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.177
H-Index - 14
ISSN - 1006-7930
DOI - 10.37896/jxat12.03/285
Subject(s) - impulse (physics) , psychology , empirical research , statistics , econometrics , advertising , business , mathematics , physics , quantum mechanics