Open AccessThe role of the marketing mix in achieving marketing excellence to Customer Relationship Management
Publication year - 2020
Publication title -
xi'an jianzhu ke-ji daxue xuebao
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.177
H-Index - 14
ISSN - 1006-7930
DOI - 10.37896/jxat12.03/273
Subject(s) - marketing , business , relationship marketing , excellence , marketing mix , marketing management , customer relationship management , process management , political science , law