Open AccessA study of brand experience dimensions affecting the age wise lingerie buying behaviour of consumers in India.
Publication year - 2020
Publication title -
xi'an jianzhu ke-ji daxue xuebao
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.177
H-Index - 14
ISSN - 1006-7930
DOI - 10.37896/jxat12.03/076
Subject(s) - advertising , business , marketing