
Is advertising discourse linguistically creative? Features of polysemy in commercial and public service advertising
Author(s) -
Olga Sokolova
Publication year - 2020
Publication title -
lingvistika i metodika prepodavaniâ inostrannyh âzykov
Language(s) - English
Resource type - Journals
ISSN - 2218-1393
DOI - 10.37892/2218-1393-2020-13-2-134-157
Subject(s) - polysemy , advertising , service (business) , public service , business , sociology , marketing , linguistics , public relations , political science , philosophy