Open AccessAN EMPIRICAL STUDY TO MEASURE CONSUMER PREFERENCES TOWARDS NUTRACEUTICALS AND DIETARY SUPPLEMENTS IN GUJARAT- NEED OF AN HOUR CONSIDERING COVID-19
Author(s) -
Suraj Shah,
Maurvi Vasavada,
Dhruv Nitinbhai Muliya
Publication year - 2021
Publication title -
towards excellence
Language(s) - English
Resource type - Journals
ISSN - 0974-035X
DOI - 10.37867/te130155
Subject(s) - nutraceutical , value (mathematics) , covid-19 , food industry , preference , dietary supplement , business , marketing , pandemic , health benefits , food science , medicine , economics , traditional medicine , biology , disease , computer science , pathology , machine learning , infectious disease (medical specialty) , microeconomics
“Precaution is better than cure.” Nutraceuticals industry is founded on this value which is aprevention driven model. Since Nutraceuticals and dietary supplements industry aredeveloping significantly nowadays, but still, it is a growing industry. During covid-19pandemic it is essential that you have to be health conscious so it can be an affect thenutraceutical market which provide consumer value they expect. Dietary supplements are thenutrients which was extracted from food on the basis of necessities. The range of productswhich is helpful to children, aged people by its features and outcomes which is accessible invarious forms and contents. This research paper intentions to identified the awarenesspreference concerning this industry.