Open AccessSosialisasi Dan Pembekalan Strategi Pemasaran Produk Olahan Pisang Pada Siswa Pondok
Author(s) -
Dellia Mila Vernia,
Sigit Widiyarto,
Dwi Narsih,
Mu’thia Mubashira,
Leni Tiwinyanti
Publication year - 2020
Publication title -
jurnal pengabdian untuk mu negeri
Language(s) - English
Resource type - Journals
eISSN - 2745-3782
pISSN - 2550-0198
DOI - 10.37859/jpumri.v4i1.1919
Subject(s) - business , production (economics) , java , community service , marketing , business administration , service (business) , entrepreneurship , agricultural science , political science , public relations , computer science , economics , environmental science , finance , programming language , macroeconomics
Marketing strategy is very important in business processes. This process is the final process of a production. Community service activities are carried out in the rice fields of Ciputat sub-district, South Tangerang, West Java. This activity focuses on empowering orphanage students, especially in the provision of effective marketing methods, it is hoped that pondok students have an interest in entrepreneurship. The number of participants was 26 children. The activity will take place from the beginning of December 2019 until March 2020. The implementation method is used with counseling, mentoring and program evaluation. Achieved results: students can independently market products according to target sale, students know the market share, and can use online marketing.