Open AccessCOCONUT MARKETING: ISSUES FOR A THREATENED INDUSTRY
Author(s) -
GEOFFREY BASTIN
Publication year - 1986
Publication title -
cord. coconut research and development/cord
Language(s) - English
Resource type - Journals
eISSN - 2721-8856
pISSN - 0215-1162
DOI - 10.37833/cord.v2i02.196
Subject(s) - copra , coconut oil , palm oil , business , production (economics) , marketing , threatened species , lauric acid , commerce , industrial organization , agricultural science , economics , environmental science , microeconomics , geography , ecology , fatty acid , chemistry , organic chemistry , habitat , biology , medicine , archaeology , pathology
The coconut industry is under pressure from low world oil‑seed prices and the increased availability of palm kernels. This paper reviews market conditions in the lauric sub‑sector, describes the marketing channels for copra and coconut oil, and sets out details of significant issues for the future. It concludes that the industry must take urgent steps to (a) improve the flow of market information, (b) develop cost saving means of production which lead to a range of items, and (c) investigate new markets for non-traditional products.