Open AccessBRAND EQUITY AND STRATEGIES TO WIN BUSINESS COMPETITION
Author(s) -
Iqbal Ramadhani,
Marya Mujayana
Publication year - 2022
Publication title -
journal of applied management and business
Language(s) - English
Resource type - Journals
ISSN - 2745-6382
DOI - 10.37802/jamb.v3i1.245
Subject(s) - business , brand equity , marketing , reputation , brand management , brand awareness , loyalty business model , competition (biology) , brand loyalty , revenue , advertising , brand extension , service quality , service (business) , finance , ecology , social science , sociology , biology