Open AccessDEEPER UNDERSTANDING OF CUSTOMER NEEDS UTILIZING CUSTOMER RELATIONSHIP MANAGEMENT
Author(s) -
Darwin Yuwono Riyanto
Publication year - 2022
Publication title -
journal of applied management and business
Language(s) - English
Resource type - Journals
ISSN - 2745-6382
DOI - 10.37802/jamb.v3i1.241
Subject(s) - business , customer retention , marketing , customer delight , customer advocacy , loyalty business model , customer to customer , customer profitability , customer satisfaction , customer equity , customer relationship management , customer intelligence , profitability index , reputation , loyalty , incentive , service (business) , service quality , economics , finance , sociology , microeconomics , social science