Open AccessCITY BRANDING AND DESTINATION BRANDING IN URBAN CULTURE VIEW
Author(s) -
Amalia Herlina
Publication year - 2020
Publication title -
journal of applied management and business
Language(s) - English
Resource type - Journals
ISSN - 2745-6382
DOI - 10.37802/jamb.v1i1.62
Subject(s) - variety (cybernetics) , place branding , perspective (graphical) , corporate branding , business , advertising , marketing , economic geography , political science , geography , tourism , brand management , computer science , artificial intelligence , law
This article discusses various aspects of city branding and destination branding activities that are reviewed in an urban culture perspective. This article is a series of opinions composed of a variety of literature reviews to support the development of the concepts of city branding and destination branding. This article also concludes that the new conditions have changed in the urban economy. The new picture has raised the urban recovery ventures in associations with regions and private associations. Urban industry was supplanted by administration segments like promoting, money and correspondence in this period.