265010 JoynerRef: Text Message Reference Service @ ECU | Zendy

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265010 JoynerRef: Text Message Reference Service @ ECU

Author(s) -

Mark Sanders

Publication year - 2009

Publication title -

north carolina libraries

Language(s) - English

Resource type - Journals

eISSN - 2379-4305

pISSN - 0029-2540

DOI - 10.3776/ncl.v67i1.274

Subject(s) - instant messaging , world wide web , suite , computer science , service (business) , formality , internet privacy , linguistics , philosophy , economy , archaeology , economics , history

Many libraries have embraced email and IM reference service, but have yet to offer reference via text message. But like e-mail and IM, text messaging represents just another method among a suite of online options to meet the reference needs of library patrons. In fact, if a library is already able to receive IMs via American Online’s Instant Messenger (AIM) then it already is able to offer text messaging as a free service. This article explains how a recent AIM modification, or “hack”, has given libraries and patrons access to a feature that was previously unavailable. AIM is by far the most popular IM client, with more than 55 million active users. A recent study at UNC – Chapel Hill’s House Undergraduate Library found that students prefer using AIM because its familiarity allows multitasking and lacks formality

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