
Libraries and Marketing: New Words - Old Worlds
Author(s) -
Howard F. McGinn
Publication year - 1988
Publication title -
north carolina libraries
Language(s) - English
Resource type - Journals
eISSN - 2379-4305
pISSN - 0029-2540
DOI - 10.3776/ncl.v46i3.3935
Subject(s) - marketing , business , advertising , world wide web , computer science