Open AccessKey Success Factors Influencing Students’ Trust On Tesco Grocery Services
Author(s) -
Samina Ali,
Sunday C. Eze
Publication year - 2014
Publication title -
international journal of small business and entrepreneurship research
Language(s) - English
Resource type - Journals
eISSN - 2053-583X
pISSN - 2053-5821
DOI - 10.37745/ejsber.vol2.no4.p87-106.2014
Subject(s) - business , key (lock) , loyalty , marketing , loyalty business model , quality (philosophy) , service quality , service (business) , computer science , computer security , philosophy , epistemology
This purpose of this paper is to explore the key success factors influencing students trust on Tesco grocery services. Using survey approach, the study adopted, simple random sampling in selecting a total of 70 students of the University of Bedfordshire who shop at Tesco. The analysis shows that organisations feel that customer trust gradually turns into customer loyalty. The findings revealed that a number of factors shapes students trust in Tesco grocery services mainly convenience, price and the quality of products and services