Open AccessApplication of The Attribution Theory to Consumers’ Choice of Retail Outlets in A Nigerian Setting
Author(s) -
Nzube Iloamaeke,
Ireneus Nwaizugbo,
Chibueze Emmanuel Ogbunankwor
Publication year - 2022
Publication title -
european journal of business and innovation research
Language(s) - English
Resource type - Journals
eISSN - 2053-4027
pISSN - 2053-4019
DOI - 10.37745/ejbir.2013/vol10no4pp.54-73
Subject(s) - business , marketing , product (mathematics) , profitability index , quality (philosophy) , sample (material) , service (business) , service quality , fast moving consumer goods , advertising , philosophy , chemistry , geometry , mathematics , finance , epistemology , chromatography
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