Open AccessThe Moderating Effect of Customer Satisfaction on the Link between Customer Relationship Management Dimensions (CRMD) and Organizational Performance in Telecommunications Sector in Sudan
Author(s) -
Nuha Abdullah Hassan,
Elmubasher Eltayib
Publication year - 2020
Publication title -
british journal of marketing studies
Language(s) - English
Resource type - Journals
eISSN - 2053-4051
pISSN - 2053-4043
DOI - 10.37745/bjms/vol8.no4.pp27-48.2020
Subject(s) - business , customer satisfaction , organizational performance , marketing , link (geometry) , telecommunications , business administration , knowledge management , computer network , computer science