Open AccessAdvertising and Profitability; Evidence from Selected SMES in Uyo
Publication year - 2022
Publication title -
british journal of marketing studies
Language(s) - English
Resource type - Journals
eISSN - 2053-4051
pISSN - 2053-4043
DOI - 10.37745/bjms.2013/vol10no2pp.1-12
Subject(s) - profitability index , cronbach's alpha , business , promotion (chess) , marketing , reliability (semiconductor) , scale (ratio) , competition (biology) , consistency (knowledge bases) , test (biology) , computer science , finance , ecology , paleontology , power (physics) , physics , quantum mechanics , artificial intelligence , politics , political science , law , biology , service (business)