Open AccessThe "New Normal" in the (Post-)Viral Tourism
Author(s) -
Faruk Seyitoğlu,
Станислав Иванов
Publication year - 2022
Publication title -
tourism
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.337
H-Index - 22
eISSN - 1849-1545
pISSN - 1332-7461
DOI - 10.37741/t.70.2.1
Subject(s) - tourism , new normal , marketing , business , viral marketing , covid-19 , industrial organization , public relations , geography , political science , medicine , opinion leadership , disease , archaeology , pathology , infectious disease (medical specialty)
This study explores the elements of the 'New Normal' in the (post-)viral tourism and assesses the role of technology. The 'New Normal' of (post-)viral tourism includes supply-related elements (operations, marketing, and finance and strategic management) and demand-related aspects (psychological issues and travel behaviour). Companies would need to reorganise their business processes, while technology is expected to play a major role in the 'New Normal' world. Theoretical, managerial, and policy implications are also provided.