Open AccessA Bibliometric Study on Eye-Tracking Research in Tourism
Author(s) -
Eniser Atabay,
Cem Oktay Güzeller
Publication year - 2021
Publication title -
tourism
Language(s) - English
Resource type - Journals
eISSN - 1849-1545
pISSN - 1332-7461
DOI - 10.37741/t.69.4.8
Subject(s) - tourism , eye tracking , tracking (education) , usability , scopus , publication , china , bibliometrics , perspective (graphical) , regional science , marketing , geography , sociology , computer science , advertising , political science , library science , business , pedagogy , archaeology , medline , human–computer interaction , artificial intelligence , law , computer vision
Thepurpose of this paper is to determine the position of eye-tracking studies inthe tourism literature and to provide a panoramic perspective of social andintellectual structures of eye-tracking studies in tourism. Bibliometricmethods have been used to analyze 64 studies published from 2013 – 2019.Descriptive, network, and cluster analyses wereapplied in the R statistics program. The annual growth rate oneye-tracking research in tourism was 38.31%. Most of the authors preferred tocite articles from tourism journals. Effective researchers preferred to use“eye-tracking” and “visual attention” asauthor keywords in their research.Most of thestudies took place in a laboratory environment. The studies discussed manydimensions such as culture, language, website design, advertising strategies,satisfaction, and usability. However,the effect of marketing and behavior studies is remarkable. Institutions and countries with closegeographical links tended to publish together, but countries such as the USA,the UK, China, and Australia come to the fore in the collaboration network. Scopus-indexedEnglish publications, most of which are articles, and proceedings were analyzed.Future studies may use different academic databases and publication types. Thisstudy is one of the first bibliometric analyses of eye-tracking studies intourism.