Open AccessWhich Innovative Solutions of Non-Technological and Technological Nature are Needed to Improve Tourism Services?
Author(s) -
Oswaldo Paredes,
Diêgo Fernandes de Melo,
Adolfo Ricardo Guamán,
Mario Alberto Velázquez García,
Fabricio Guamán-Guevara
Publication year - 2021
Publication title -
tourism
Language(s) - English
Resource type - Journals
eISSN - 1849-1545
pISSN - 1332-7461
DOI - 10.37741/t.69.4.6
Subject(s) - tourism , revenue , hospitality , business , government (linguistics) , stakeholder , work (physics) , marketing , tourism geography , hospitality industry , empirical research , regional science , geography , public relations , political science , engineering , mechanical engineering , linguistics , philosophy , accounting , archaeology , epistemology
The present empirical study aims to provide a newconceptual framework for the regional tourism industry of the Province of Tungurahua-Ecuadorthat emerged from a combined application of stakeholder engagement andresearch-practice approaches. These preliminary outcomes from in-depth focusgroup assessments and surveys applied to tourism experts, industrypractitioners, government’s representatives, and tourists revealed that asynergic/collaborative work across tourism stakeholders have the potentials tocreate innovative touristic products and services, thus solving progressivelythe existing issues observed in the regional tourism, travel and hospitalitysectors. Resulting tailor-made tourism products, mainly based on advancedtechnology, may represent the first steps ofimprovements to be taken into consideration prior to evolving to thedevelopment and implementationof smart cities and smart tourism concepts in this region where tourismactivities are one of the most important revenue for the national and regionaltourism industry.