Open AccessDo Hotels Benefit from Hosting IIHF World Championships?
Author(s) -
Štěpán Chalupa,
Martin Petříček
Publication year - 2021
Publication title -
tourism
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.337
H-Index - 22
eISSN - 1849-1545
pISSN - 1332-7461
DOI - 10.37741/t.69.3.7
Subject(s) - championship , tournament , revenue , market segmentation , marketing , business , tourism , world championship , advertising , destination management , geography , destinations , finance , mathematics , archaeology , combinatorics
This paperfocuses on the impact of hosting of IIHF World Championship on the local hotelmarket using the case of Prague (IIHF World Championship 2015) and Bratislava(IIHF World Championship 2011). Many previous studies were focused on theimpact of hosting mega sports and cultural events on destination perception andvisit rate during and after the event, perception of hosting these events byresidents or the effect on the local economy. Using unique daily empirical datacollected from 95 Prague hotels and 25 Bratislava hotels, key findings of thisstudy show lack of long-run positive impact but a high short-run (immediate)effect. In the case of Prague, the main increase of market performance can beidentified during the final stage of the tournament, mainly in selling roomrates; for Bratislava, the significant effect was determined during the wholetournament, and the entire market never reached the same level of performance.The study shows the need to examine these effects further, emphasizing more variableslike seasonality and market segmentation, revenue management, and destinationmanagement.