Open AccessThe Transformation of Medical Spas into Modern Spa Centers in Bosnia and Herzegovina
Author(s) -
Admir Beganović,
Adis Puška,
Allen Popović Beganović
Publication year - 2021
Publication title -
tourism
Language(s) - English
Resource type - Journals
eISSN - 1849-1545
pISSN - 1332-7461
DOI - 10.37741/t.69.2.2
Subject(s) - health tourism , revenue , tourism , business , population , globalization , socioeconomics , geography , environmental health , medicine , political science , sociology , finance , archaeology , law
Globalization and lifestyle changes have led to health becoming a majorsocial preoccupation of the population. Spas are no longer just centers fordisease treatment, but a means of preventing diseases and protecting humanhealth. An increasing number of young people are trying to improve their healththrough spa treatments. This is why there is a growing tourist offer of spacenters. Bosnia and Herzegovina (B&H) has rich natural resources that areconducive to the creation of spas. Therefore, this study looked into spa offersand evaluated the transformation of medical spas into modern spa centers inorder to improve competitiveness. Spa transformation survey was conducted onthe example of spas in B&H. Six, out of a total of fifteen registered spasin B&H, have been chosen randomly. The spa offer was evaluated by applyingthe decision-making model and expert decision-making. The obtained resultsshowed that the spas of Ilidža - Gradačac and Ilidža - Sarajevo have"good" transformation; the spas Dvorovi and Mlječanica have"middle" transformation, while the spas of Gata and Sanska Ilidžahave "bad" transformation in the process of creating modern spas.Based on the results of this study, spa managers can obtain the necessaryinformation on how to adjust the offer to make those spas more competitive. Inaddition, the spas will also generate higher revenues. The decision-makingmodel used has shown good results and can be applied to future studies andresearch.