Open AccessNationalism in Official Tourism Websites of Balkan Countries
Author(s) -
Linda Houliston,
Станислав Иванов,
Craig Webster
Publication year - 2021
Publication title -
tourism
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.337
H-Index - 22
eISSN - 1849-1545
pISSN - 1332-7461
DOI - 10.37741/t.69.1.7
Subject(s) - montenegro , nationalism , depiction , tourism , context (archaeology) , communism , national identity , state (computer science) , political science , economy , history , ancient history , law , archaeology , literature , art , politics , algorithm , computer science , economics
This paper investigates the official tourism websites for the Balkan countries ofAlbania, Bosnia and Herzegovina, Bulgaria, Croatia, Greece, Montenegro, NorthMacedonia, Romania, Serbia, Slovenia, and Turkey to learn about its depictionof the nation for an international tourism market. The research combinesPauwels’ (2012) multimodal discourse analysis method designed for culturalwebsites with Smith’s (1998) six main institutional dimensions to seek outpotential nationalistic patterns involving the state, territory, language,religion, history, and rites and ceremonies. The findings mostly involve verbaland visual signifiers that have a historical context to them such as antiquity,communism, Yugoslavia, religion, irredentism, the Ottoman Empire, and nationalidentity. The findings illustrate that official websites, while being sensitivenot to alienate international tourists, portray a sense of nationalism but doso in a different way, based upon the historical experiences and uniquefeatures of each country surveyed.