Open AccessTourism observatories for monitoring MED destinations performance
Author(s) -
Dario Bertocchi,
Nicola Camatti,
Jan van der Borg
Publication year - 2020
Publication title -
tourism
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.337
H-Index - 22
eISSN - 1849-1545
pISSN - 1332-7461
DOI - 10.37741/t.68.4.7
Subject(s) - benchmarking , tourism , european commission , observatory , commission , sustainability , work (physics) , destinations , order (exchange) , business , regional science , environmental resource management , political science , geography , marketing , engineering , european union , economics , finance , law , mechanical engineering , ecology , physics , biology , astrophysics , economic policy
Followingthe precedent set by the Tourism Observatory (TO) run by the EuropeanCommission-DG GROW a few years ago, several initiatives have taken place todesign and manage tourism observatories at both the transnational and locallevel. However, these initiatives do not yet seem able to provide adequateoperational responses to the challenges that the Commission launched with theoriginal TO. While the opportunities offered by the Web 2.0 still do not seemto have been sufficiently taken advantage of, such initiatives also have notyet developed suitable methodologies to operationally include the tourismindustry in the studies and monitoring performed by the TOs. This work presentsthe lesion learnt from the ShapeTourism prototype including two differenttools: an observatory with official and unofficial indicators, and a simulationtool to predict different scenarios and different sustainability levels,designed specifically to overcome the aforementioned limits. The prototype wastested in 2017 on the entire eligible area of the 2014-2020 MED Programmecovering 52 regions. The potentialities of this tool are shown through thecreation on indicators, benchmarking and applications.