Open AccessProfiling of Airbnb's activities in Ecuador's main cities
Author(s) -
Silvana Astudillo,
Ana Lucía Serrano,
Diana Maritza Quiguanás López,
Bárbara Sofía Pasaco-González
Publication year - 2020
Publication title -
tourism
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.337
H-Index - 22
eISSN - 1849-1545
pISSN - 1332-7461
DOI - 10.37741/t.68.4.2
Subject(s) - renting , sharing economy , accommodation , destinations , profiling (computer programming) , business , capital (architecture) , economic geography , marketing , tourism , regional science , geography , computer science , political science , archaeology , neuroscience , world wide web , law , biology , operating system
Airbnb in Ecuador is aplatform offering since 2008 a new lodging concept that best can be describedas a sharing economy model through the rental of private rooms andapartments. The article provides an overview of Airbnb’s activities in Ecuador,more in particular in 22 cities, respectively the capitals of 22 provinces,using the 16 metrics available on the platform of AirDNA. Factor analysis wasapplied to reduce the number of variables to three main surrogate variables(lodging typology, prices and rates, market metrics) that characterizes Airbnband retains the original factor variability. Additionally, based on theoccupation frequency of Airbnb’s rental places the cluster analysis permittedto group the cities in which Airbnb is active on the basis of the followingindicators: amazon destinations, traditions, sun and beach, nature culture andevents, and the country’s capital. The research provided a clear image ofAirbnb’s approach and impact on the formal accommodation sector, whichultimately will enable the sector to come up with innovative products tocompete more efficiently Airbnb’s market range.