Open AccessWhat makes inauthenticity dangerous
Author(s) -
Bipithalal Balakrishnan Nair,
Satyajit Sinha,
M. R. Dileep
Publication year - 2020
Publication title -
tourism
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.337
H-Index - 22
eISSN - 1849-1545
pISSN - 1332-7461
DOI - 10.37741/t.68.4.1
Subject(s) - commodification , tourism , ethnic group , identity (music) , apostles , service (business) , sociology , aesthetics , marketing , business , political science , economy , economics , anthropology , law , philosophy , art , literature
This study inspects the dangers of beinginauthentic while posing as apostles of authentic, ethnic service providers intourism. The concept of authenticity was adopted to understand how thecommodification of cultural features, especially food, of a multiethnicdestination influences the realness of traditional cuisine. The study wasconducted in Goa, India, also known as tourist Mecca. The research findingsdemonstrate that tourism acts as a dominant player in creating atransfigurative replica of tourist’s expectations. This makes touristifiedversions of traditional foods, severely influencing the integrity of regionalcuisines. These results are useful in understanding how inauthentic practiceschallenge the cultural identity of the destination.