Open AccessTesting a holistic model of tourist destination loyalty
Author(s) -
Iva Bulatović
Publication year - 2020
Publication title -
tourism
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.337
H-Index - 22
eISSN - 1849-1545
pISSN - 1332-7461
DOI - 10.37741/t.68.3.8
Subject(s) - loyalty , structural equation modeling , tourism , value (mathematics) , test (biology) , montenegro , marketing , destination image , business , advertising , computer science , destinations , geography , regional science , machine learning , paleontology , archaeology , biology
The purpose of the present study is to test a holistic destination loyalty model using the case of Budva in Montenegro. The model combines the following six variables: tourist satisfaction, loyalty and preferences, destination performance, perceived value and destination image. The structural equation modelling (SEM) approach is adopted. Model tests confirm good fit of the data to the proposed model and it is recommended to further validate the model using other destination settings