Open AccessICTs in the hospitality industry
Author(s) -
Daniela Garbin Praničević,
Ante Mandić
Publication year - 2020
Publication title -
tourism
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.337
H-Index - 22
eISSN - 1849-1545
pISSN - 1332-7461
DOI - 10.37741/t.68.2.9
Subject(s) - icts , perception , information and communications technology , hospitality , constraint (computer aided design) , hospitality industry , sample (material) , business , marketing , tourism , knowledge management , psychology , computer science , geography , engineering , mechanical engineering , chemistry , archaeology , chromatography , neuroscience , world wide web
This study delivers the importance-performance analysis of the information andcommunication technology (ICT) driven solutions among small and family-ownedhotels (SFH) in Croatia. The analysis reflects the opinions of owners of 21 SFH,all of which are members of the National Association of Family and Small Hotels(OMH). The findings demonstrated the existence of a significantgap between the perception of the importance of specific innovations and actualhotel performances. In most cases, hotel performances are rated significantlylower than the perceived importance of particular innovation, which indicatethat resources should be better and more wisely allocated. In some cases,hotels do not recognise the benefits of ICTs used or are not satisfied with theresults. The primary constraint for higher integration of the ICTs within thissample is the lack of financial resources. The study reveals theimportance-performance gaps within the perception of technological innovations inthe SFHs, elaborates on potential constraints for more substantial reliance onICTs and discusses the possible implications. Finally, the study providesrecommendations for future research.