Open AccessThe dynamic nature of the city image
Author(s) -
Manuela Guerreiro,
Júlio Mendes,
Carlos Fortuna,
Patrícia Pinto
Publication year - 2020
Publication title -
tourism
Language(s) - English
Resource type - Journals
eISSN - 1849-1545
pISSN - 1332-7461
DOI - 10.37741/t.68.1.7
Subject(s) - tourism , construct (python library) , structural equation modeling , moment (physics) , image (mathematics) , perspective (graphical) , affect (linguistics) , component (thermodynamics) , exploratory research , marketing , computer science , geography , psychology , economic geography , advertising , mathematics , sociology , business , artificial intelligence , statistics , communication , social science , physics , archaeology , classical mechanics , thermodynamics , programming language
In this study, we propose that thecity image is a multidimensional construct influenced by its image componentswhich, together, affect tourist behaviour in a dynamic process. The generalobjective of this research is to understand the dynamic nature of a majortourism destination image and the relationships among its components from thetourists’ perspective.This study is exploratory anddescriptive. Data was collected from tourists’ surveys applied in two differentmoments at Istanbul: before the launching of the European Capital of Culture(ECoC) (Moment 1), and one year later, during the ECoC (Moment 2). The proposedmodel was estimated and tested using structural equation modelling (SEM).The comparison of data from the twomoments indicates different patterns of relationships. Findings contribute to abetter understanding of the dynamic nature of a city image by investigating therelationships among different image components in two different moments, beforeand after a major cultural event.Future studies should investigatefurther the unique image construct given the importance of local identity inbrand and event communication. Additionally, research should investigate theimpact of events on the formation of the affective component of image andbehavioural intentions among tourists