Open AccessThe theoretical basis for building a complex of marketing communications of higher education institutions
Publication year - 2020
Publication title -
naukovij vìsnik poltavsʹkogo unìversitetu ekonomìki ì torgìvli. serìâ: ekonomìčnì nauki
Language(s) - English
Resource type - Journals
ISSN - 2409-6873
DOI - 10.37734/2409-6873-2020-1-11
Subject(s) - institution , marketing , loyalty , context (archaeology) , order (exchange) , higher education , relationship marketing , business , public relations , marketing management , sociology , political science , paleontology , social science , finance , law , biology