Open AccessBuilding Brand Relationship Through Millennial Generation Behaviors: Marketing Strategy on Instagram
Author(s) -
Geralda Carnelian Tantra
Publication year - 2022
Publication title -
vcd (journal of visual communication design)
Language(s) - English
Resource type - Journals
eISSN - 2548-5350
pISSN - 2548-5342
DOI - 10.37715/vcd.v6i2.2454
Subject(s) - marketing , business , social media , marketing strategy , advertising , brand awareness , return on marketing investment , social media marketing , marketing research , marketing communication , brand management , theme (computing) , digital marketing , marketing management , political science , computer science , law , operating system
The theme of this research is the preparation of a marketing strategy in social media by considering the market and considerations of the aforementioned social media platforms. This study aims at the behavior of the intended target market and the development of suitable methods for that market to improve the performance of content development on Instagram social media. This research is based on the theory that has been put forward by marketing experts and business innovation which can be applied simply in the marketing activities held. The close relationship between the brand and the target market will show the role of communication through targeted marketing activities, especially in Indonesia.
Keywords: Brand, Target Market, Instagram, Communication, Marketing Strategy.