Open AccessThe Public Relations Role Towards the Success of Waste Collecting Point Program in Banda Aceh
Author(s) -
Zakirah Asman,
Deni Yanuar,
Munawir Syarief
Publication year - 2021
Publication title -
calathu
Language(s) - English
Resource type - Journals
eISSN - 2656-8519
pISSN - 2656-2057
DOI - 10.37715/calathu.v3i1.1894
Subject(s) - socialization , agency (philosophy) , point (geometry) , beauty , process (computing) , qualitative research , sociology , public relations , business , political science , social science , law , computer science , geometry , mathematics , operating system
This study attempted to determine the role of Public Relation (PR) of Banda Aceh’s Environmental, Cleanliness, and the Beauty of the City Agency on the “Waste Collecting Point (WCP) program. The theory used was role theory developed by Redfield, Linton, and Herskovits. The method which was being used wasdescriptive qualitative, which the subject of the study was PR division and societies. The finding showed that PR division played a very important role in the success of Waste Collecting Point (WCP) program from the beginning until the outcome being shown on the cleanliness of the districts. Starting from the socialization process, the program showed significant success. Persuasive communication was being used to conduct the program. PR division made initial socialization by informing the societies about the danger of the waste if not managed properly then followed by monthly evaluation on the cleaning leader.
Keywords: Public Relation, role theory, waste collecting point, Banda Aceh