Open AccessHOTEL BRAND EFFECTIVENESS – THE GOOD PRACTICE OF BULGARIA. THE CASE OF KATARINO SPA HOTEL
Author(s) -
Gergana Angelova,
Veselin Stoimenov
Publication year - 2022
Publication title -
economics and law
Language(s) - English
Resource type - Journals
ISSN - 2682-972X
DOI - 10.37708/el.swu.v4i1.4
Subject(s) - advertising , business , brand management , marketing , quality (philosophy) , brand awareness , brand extension , perception , loyalty , psychology , philosophy , epistemology , neuroscience