Open AccessFungsi Kehumasan Badan Perpustakaan Provinsi Bengkulu Dalam Meningkatkan Minat Kunjung Dan Gemar Membaca
Author(s) -
S.Pd. Putri Agustina
Publication year - 2018
Publication title -
profesional: jurnal komunikasi dan administrasi publik/professional : jurnal komunikasi dan administrasi publik
Language(s) - English
Resource type - Journals
eISSN - 2722-371X
pISSN - 2407-2087
DOI - 10.37676/professional.v4i2.618
Subject(s) - documentation , active listening , reading (process) , service (business) , library science , principal (computer security) , school library , data collection , qualitative research , psychology , public relations , sociology , computer science , business , political science , marketing , social science , communication , law , programming language , operating system
This study aims to determine the " Field Service Strategy ( PR function ) Library Board of Bengkulu province in increasing interest and love reading itinerant " , as well as to know the constraints faced by the field service visits increase interest in and love to read . This study uses the concept of management " process four main stages " of Scot M.Cutlip and Allen H. The Center for Research and Listening , Planning and Decision Makers , Communicating and Implementation ,Assessment . Data collection in this study used interview techniques , observation , documentation and literature . Key informant interviews were conducted to the local library service field staff , and the principal informant visitors who visit the library . Analyzed using qualitative data through the stages of data reduction , data display , conclusion. The results showed that ( 1 ) the service area of ​​the library board strategy Bengkulu province in increasing interest and love reading visit is to establish the village library and adds library collection materials each year . ( 2 ) The contents of the messages used Bengkulu library service areas are invited to have a love reading because the reading will add to the knowledge and window to the world . ( 3 ) the implementation of media strategies that used the local library is not maximized because it is constrained by limited funding . As for the major constraint in increasing interest and love reading go by the library staff is limited funding.