Open AccessStrategi Promosi Melalui Word of Mouth Terhadap Keputusan Pembelian Konsumen (Studi Kasus UMKM RM Sate Taichan Senayan Palembang)
Author(s) -
Siti Komariah Hildayanti,
Indah Tri Satriyani
Publication year - 2022
Publication title -
ekombis review
Language(s) - English
Resource type - Journals
eISSN - 2716-4411
pISSN - 2338-8412
DOI - 10.37676/ekombis.v10is1.2014
Subject(s) - purchasing , purchasing decision , word of mouth , business , advertising , descriptive statistics , research object , business administration , marketing , psychology , statistics , mathematics