Open AccessThe Impact of Resource Orchestration on Achieving Sustainable Competitive Advantage
Author(s) -
Omar AbdulKadir Khaleel,
Prof. Dr. Sanaa Abdul Raheem Ak-Ubadi,
Prof. Dr. Sanaa Abdul Raheem Ak-Ubadi,
Prof. Dr. Sanaa Abdul Raheem Ak-Ubadi
Publication year - 2022
Publication title -
international journal of research in social sciences and humanities(online)/international journal of research in social sciences and humanities
Language(s) - English
Resource type - Journals
eISSN - 2454-4671
pISSN - 2249-4642
DOI - 10.37648/ijrssh.v12i01.013
Subject(s) - competitive advantage , harmony (color) , business , asset (computer security) , resource based view , marketing , knowledge management , operations management , environmental economics , computer science , engineering , economics , art , computer security , visual arts
The research aims to identify the impact of resource harmony in achieving sustainablecompetitive advantage in Iraqi private colleges. The variables of the study, the researchersdeveloped a questionnaire and distributed it to the study sample of the members of theCouncil of Private Colleges, which numbered (232) employees, at the level of dean, assistantdean and head of department. And after processing the data using the statistical toolsavailable within the program (SPSS v25). To test research hypotheses. The results showed astatistically significant impact of resource harmony with its dimensions (resourcemanagement, asset harmony) in achieving sustainable competitive advantage in itsdimensions (cost, quality, flexibility, delivery time).