Open AccessTextimage Discourse of Environmental Slogans : A Discourse Analysis Study
Author(s) -
Prof Dr Salih Mahdi Abdzaid,
Prof Dr Salih Mahdi Abdzaid
Publication year - 2022
Publication title -
international journal of research in social sciences and humanities(online)/international journal of research in social sciences and humanities
Language(s) - English
Resource type - Journals
eISSN - 2454-4671
pISSN - 2249-4642
DOI - 10.37648/ijrssh.v12i01.001
Subject(s) - semiotics , gesture , relation (database) , discourse analysis , linguistics , computer science , artificial intelligence , philosophy , database
This study is a multimodal discourse analysis study, it investigates thecorrelation between image and text. It studies the environmental slogans that contain text andimage correlated together, with reference to other techniques that are used within theseslogans, hence it analyses the semiotic side of slogans with reference to the semiotic toolslike colors that are integrated within these slogans. Four different environmental sloganswithin the analysis show that the tools and texts are not the same, while the message is oneand unique, different texts, color, gestures and draws might help to convey the same messageto others, all these details are analyzed relation to the text.