Public Relations Methods Used to Improve the Image of The Local Product (A Field Study of Public Relations Activities in The State Company for Textile and Leather Industries)

It is no secret to anyone the important role of national industries and the need to improve theirimage among the Iraqi citizen because of his role in supporting the local economy, so this researchcame to address the public relations methods used to improve the image of the local product (a fieldstudy of public relations activities in the General Company for the Textile and Leather Industry),Where the first topic of the research dealt with the methodological framework represented bypresenting the research problem and its importance, defining its objectives and the scientific methodfollowed in it, reviewing the research tools with defining concepts and terminology, while the secondtopic dealt with the theoretical framework and dealt with it The researcher pointed to the importanceof public relations in the General Company for the Textile and Leather Industry. As for the thirdtopic, it dealt with the field study, through which the researcher reached several scientific results,perhaps the most prominent of which is that most of the workers in the media department areexperienced, in addition to the fact that exhibitions and the social networking site Facebook areamong the most prominent means Contact used by the company