Open AccessENTREPRENEURIAL MARKETING UNDER STRATEGIC AWARENESS
Author(s) -
Mahmood Zahim Faesil,
Shafaa Mohamed Ali
Publication year - 2021
Publication title -
international journal of research in social sciences and humanities(online)/international journal of research in social sciences and humanities
Language(s) - English
Resource type - Journals
eISSN - 2454-4671
pISSN - 2249-4642
DOI - 10.37648/ijrssh.v11i02.014
Subject(s) - business , marketing , linkage (software) , marketing management , strategic marketing , marketing research , biochemistry , chemistry , gene
The current research aims to show the relationship and the impact that strategic awareness can play in the entrepreneurial marketing of business organizations, especially production organizations, and based on the field problem, the following question was raised (Do managers in the General Company for Medicines and Medical Supplies / Samarra understand how the company employs strategic awareness for influence in pioneering marketing?) And in the light of which the importance and objectives of the research were determined, and the linkage and influence hypotheses were formulated. As the dimensions of strategic awareness play a major role in entrepreneurial marketing.