Open AccessANALYSIS OF CONSUMERS' GREEN PURCHASE BEHAVIOR ON BOTTLED WATER THROUGH A GREEN BRAND IMAGE APPROACH
Author(s) -
Budi Indra Setiawan,
Gen Gen Gendalasari,
Dewi Raisa Putrie
Publication year - 2022
Publication title -
riset
Language(s) - English
Resource type - Journals
eISSN - 2797-4057
pISSN - 2656-7113
DOI - 10.37641/riset.v4i2.167
Subject(s) - lisrel , greenwashing , structural equation modeling , business , brand image , advertising , marketing , purchasing , bottled water , sustainability , engineering , mathematics , ecology , statistics , environmental engineering , biology