Open AccessPenerapan Hukum Bisnis Sebagai Upaya Menstimulus Kinerja UMKM Dari Perspektif Marketing
Author(s) -
Tubagus Dicky Faldy Syahid Noor,
Yulia Nurendah,
Weman Suardy
Publication year - 2021
Publication title -
jurnal ilmiah manajemen kesatuan
Language(s) - English
Resource type - Journals
eISSN - 2721-169X
pISSN - 2337-7860
DOI - 10.37641/jimkes.v9i3.921
Subject(s) - business , principle of legality , swot analysis , legalization , marketing , business administration , political science , law
Micro, Small, and Medium Enterprises are business activities that are able to expand employment opportunities and provide broad economic services to the community, and can play a role in the process of equity and increase people's income, encourage economic growth and play a role in realizing national stability. MSMEs need knowledge related to the legalization of designs, packaging, for example the procedures for registering products for Trademarks, Copyrights, Industrial Designs and brand disputes.
Keywords: Legality, Micro, Small, and Medium Enterprises, SWOT