Open AccessPengaruh Kualitas Pelayanan, Fasilitas dan Persepsi Harga Terhadap Kepuasan Konsumen
Author(s) -
Muslih Dwi Prasetyo,
Susanto Susanto,
Bernadetta Diansepti Maharani
Publication year - 2021
Publication title -
jurnal ilmiah manajemen kesatuan
Language(s) - English
Resource type - Journals
eISSN - 2721-169X
pISSN - 2337-7860
DOI - 10.37641/jimkes.v9i1.427
Subject(s) - nonprobability sampling , customer satisfaction , service quality , data collection , sample (material) , population , advertising , business , marketing , sampling (signal processing) , descriptive statistics , quality (philosophy) , service (business) , psychology , statistics , mathematics , engineering , medicine , telecommunications , environmental health , philosophy , chemistry , epistemology , chromatography , detector
This study aims to see the effect of service quality, facilities and price perception on customer satisfaction in Yogyakarta Pojur Barbershop customers. This type of research used in this research is descriptive quantitative. The population used in this study were 155 respondents. The sample in this study were 155 customers who had used barbershop pojur at least once. The sampling technique used was nonprobability sampling with data collection methods using a questionnaire. The data analysis technique in this study used multiple linear regression. Based on the results of this study, service quality, facilities and price perceptions simultaneously have a positive and significant effect on customer satisfaction, Service quality has a positive and significant effect on customer satisfaction, facilities have a positive and significant effect on customer satisfaction and price perception is positive and significant towards consumer satisfaction.