Pengaruh Budaya Asing, Konsep Diri dan Pengetahuan Produk terhadap Keputusan Pembelian | Zendy

Devi Ismaliah | Zendy; Tarida Marlin Surya M | Zendy

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Pengaruh Budaya Asing, Konsep Diri dan Pengetahuan Produk terhadap Keputusan Pembelian

Author(s) -

Devi Ismaliah,

Tarida Marlin Surya M

Publication year - 2019

Publication title -

jurnal ilmiah manajemen kesatuan

Language(s) - English

Resource type - Journals

eISSN - 2721-169X

pISSN - 2337-7860

DOI - 10.37641/jimkes.v7i2.226

Subject(s) - purchasing , product (mathematics) , value (mathematics) , purchasing decision , table (database) , affect (linguistics) , psychology , statistical significance , regression analysis , business administration , business , marketing , statistics , mathematics , computer science , communication , geometry , data mining

The purpose of this research is to find out the influence of foreign culture, self-concept and product knowledge on purchasing decisions.Based on the results of statistical tests, the regression equation shows the T-table values obtained for variables in Foreign Culture, Self Concepts, Product Knowledge together affect Starbucks purchasing decisions, this can be shown by the f-value of 7.563 which is greater compared to f-table 2.70 and supported by a significance value of 0.000 which is smaller than 0.05, where the variables of Foreign Culture, Self-Concept, and Product Knowledge together have a significant effect on purchasing decisions, Hypothesis 4 is accepted.

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