Open AccessPengaruh Budaya Asing, Konsep Diri dan Pengetahuan Produk terhadap Keputusan Pembelian
Author(s) -
Devi Ismaliah,
Tarida Marlin Surya M
Publication year - 2019
Publication title -
jurnal ilmiah manajemen kesatuan
Language(s) - English
Resource type - Journals
eISSN - 2721-169X
pISSN - 2337-7860
DOI - 10.37641/jimkes.v7i2.226
Subject(s) - purchasing , product (mathematics) , value (mathematics) , purchasing decision , table (database) , affect (linguistics) , psychology , statistical significance , regression analysis , business administration , business , marketing , statistics , mathematics , computer science , communication , geometry , data mining
The purpose of this research is to find out the influence of foreign culture, self-concept and product knowledge on purchasing decisions.Based on the results of statistical tests, the regression equation shows the T-table values obtained for variables in Foreign Culture, Self Concepts, Product Knowledge together affect Starbucks purchasing decisions, this can be shown by the f-value of 7.563 which is greater compared to f-table 2.70 and supported by a significance value of 0.000 which is smaller than 0.05, where the variables of Foreign Culture, Self-Concept, and Product Knowledge together have a significant effect on purchasing decisions, Hypothesis 4 is accepted.